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How to Prepare, Conduct and Synthesize Moderated User Research
How to Prepare, Conduct and Synthesize Moderated User ResearchA moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
The Importance of A/B Testing
The Importance of A/B TestingA/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users...
A Comprehensive Guide to Unmoderated User Research
A Comprehensive Guide to Unmoderated User ResearchUnmoderated user research, or self-testing, is a remote research tool that helps product teams gain valuable user feedback on product concepts, prototypes or websites. Unmoderated sessions are qualitative, since...
The Five Whys: A Simple Yet Powerful Research Tool
The Five Whys: A Simple Yet Powerful Research ToolThe Five Whys is a questioning technique to reach the root cause of a problem and extract valuable insights. As a researcher or product manager, you can use this technique in your qualitative interviews, such as...
Guide to Conducting a Card Sorting Research Sessions
A Comprehensive Guide to Card Sorting in User Experience ResearchCard sorting is a highly useful research method for information architecture that can increase navigation usability. It is a test that researchers can utilize when they want to organize sets of...
A Guide to Creating Personas
A Guide to Creating PersonasA persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
A Guide to Creating a Customer Journey Map
Complete Guide to Creating a Customer Journey Map The customer journey map is a method to gain useful customer insights by laying out the steps a user takes, along with a series of touch points and feelings your customer has towards your service or product....
Leveraging Tree Testing to Improve Product Navigation
Leveraging Tree Testing to Improve Product NavigationTree testing is a qualitative user research method used to assess and improve findability of categories on a website. If you have a website or product with any type of navigation whatsoever, you should utilize...
What are Diary Studies in User Experience Research?
How to Utilize Diary Studies for Comprehensive User Insights Diary studies are a log of habits, behaviors, and activities that a person documents throughout a period of time. It is a qualitative, longitudinal study that can be any length of time - from a couple of...
What are Focus Groups in User Experience Research?
What are Focus Groups in User Experience Research?A focus group is a qualitative research method that aims to gather quick user insights from a variety of people in a short period of time. Focus groups are designed to gain an understanding of customer opinions and...
11 Tips for Creating Effective Screener Questions
11 Tips for Creating Effective Screener QuestionsYou may have heard how screener questions are integral to finding the right audience for user testing and gathering user insights that help you build habit-forming products. After spending a significant amount of...
7 Tips to Win User Research Recruiting
7 Tips to Win User Research RecruitingUser research recruiting for qualitative research can be challenging but the right users make all the difference in the quality of your quantitative research output. There are many different user testing software platforms...
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FOLLOW US
How to Prepare, Conduct and Synthesize Moderated User Research
How to Prepare, Conduct and Synthesize Moderated User ResearchA moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
The Importance of A/B Testing
The Importance of A/B TestingA/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users...
A Comprehensive Guide to Unmoderated User Research
A Comprehensive Guide to Unmoderated User ResearchUnmoderated user research, or self-testing, is a remote research tool that helps product teams gain valuable user feedback on product concepts, prototypes or websites. Unmoderated sessions are qualitative, since...
The Five Whys: A Simple Yet Powerful Research Tool
The Five Whys: A Simple Yet Powerful Research ToolThe Five Whys is a questioning technique to reach the root cause of a problem and extract valuable insights. As a researcher or product manager, you can use this technique in your qualitative interviews, such as...
Guide to Conducting a Card Sorting Research Sessions
A Comprehensive Guide to Card Sorting in User Experience ResearchCard sorting is a highly useful research method for information architecture that can increase navigation usability. It is a test that researchers can utilize when they want to organize sets of...
A Guide to Creating Personas
A Guide to Creating PersonasA persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
A Guide to Creating a Customer Journey Map
Complete Guide to Creating a Customer Journey Map The customer journey map is a method to gain useful customer insights by laying out the steps a user takes, along with a series of touch points and feelings your customer has towards your service or product....
Leveraging Tree Testing to Improve Product Navigation
Leveraging Tree Testing to Improve Product NavigationTree testing is a qualitative user research method used to assess and improve findability of categories on a website. If you have a website or product with any type of navigation whatsoever, you should utilize...
What are Diary Studies in User Experience Research?
How to Utilize Diary Studies for Comprehensive User Insights Diary studies are a log of habits, behaviors, and activities that a person documents throughout a period of time. It is a qualitative, longitudinal study that can be any length of time - from a couple of...
What are Focus Groups in User Experience Research?
What are Focus Groups in User Experience Research?A focus group is a qualitative research method that aims to gather quick user insights from a variety of people in a short period of time. Focus groups are designed to gain an understanding of customer opinions and...
11 Tips for Creating Effective Screener Questions
11 Tips for Creating Effective Screener QuestionsYou may have heard how screener questions are integral to finding the right audience for user testing and gathering user insights that help you build habit-forming products. After spending a significant amount of...
7 Tips to Win User Research Recruiting
7 Tips to Win User Research RecruitingUser research recruiting for qualitative research can be challenging but the right users make all the difference in the quality of your quantitative research output. There are many different user testing software platforms...
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How to Prepare, Conduct and Synthesize Moderated User Research
How to Prepare, Conduct and Synthesize Moderated User ResearchA moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
The Importance of A/B Testing
The Importance of A/B TestingA/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users...
A Comprehensive Guide to Unmoderated User Research
A Comprehensive Guide to Unmoderated User ResearchUnmoderated user research, or self-testing, is a remote research tool that helps product teams gain valuable user feedback on product concepts, prototypes or websites. Unmoderated sessions are qualitative, since...
The Five Whys: A Simple Yet Powerful Research Tool
The Five Whys: A Simple Yet Powerful Research ToolThe Five Whys is a questioning technique to reach the root cause of a problem and extract valuable insights. As a researcher or product manager, you can use this technique in your qualitative interviews, such as...
Guide to Conducting a Card Sorting Research Sessions
A Comprehensive Guide to Card Sorting in User Experience ResearchCard sorting is a highly useful research method for information architecture that can increase navigation usability. It is a test that researchers can utilize when they want to organize sets of...
A Guide to Creating Personas
A Guide to Creating PersonasA persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
A Guide to Creating a Customer Journey Map
Complete Guide to Creating a Customer Journey Map The customer journey map is a method to gain useful customer insights by laying out the steps a user takes, along with a series of touch points and feelings your customer has towards your service or product....
Leveraging Tree Testing to Improve Product Navigation
Leveraging Tree Testing to Improve Product NavigationTree testing is a qualitative user research method used to assess and improve findability of categories on a website. If you have a website or product with any type of navigation whatsoever, you should utilize...
What are Diary Studies in User Experience Research?
How to Utilize Diary Studies for Comprehensive User Insights Diary studies are a log of habits, behaviors, and activities that a person documents throughout a period of time. It is a qualitative, longitudinal study that can be any length of time - from a couple of...
What are Focus Groups in User Experience Research?
What are Focus Groups in User Experience Research?A focus group is a qualitative research method that aims to gather quick user insights from a variety of people in a short period of time. Focus groups are designed to gain an understanding of customer opinions and...
11 Tips for Creating Effective Screener Questions
11 Tips for Creating Effective Screener QuestionsYou may have heard how screener questions are integral to finding the right audience for user testing and gathering user insights that help you build habit-forming products. After spending a significant amount of...
7 Tips to Win User Research Recruiting
7 Tips to Win User Research RecruitingUser research recruiting for qualitative research can be challenging but the right users make all the difference in the quality of your quantitative research output. There are many different user testing software platforms...
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