Surveys

Quickly get feedback from large groups of participants. Surveys are easy to administer and help inform future research initiatives. It’s the perfect companion to qualitative research.

Features

Access a robust survey platform with PlaybookUX

Setting up your project

Analyzing your project

Setting up your project

Access to the PlaybookUX participant panel

Recruit from a panel of over 5 million vetted participants, backed by an industry-leading fraud prevention program. Our robust participant platform matches participants with projects that fit their profile.

Open-ended & close-ended questions

Leverage both open-ended questions and close-end questions: multiple choice, written response, matrix, ranking and ratings to gather rich quantitative insights.

Image upload

Upload image right into your survey to gather feedback on new designs and concepts.

Personalize Instructions

Customize the welcome page and end page to give your survey a personal touch.

Surveys with or without a recording

Conduct a survey without a recording or include it in an unmoderated or moderated session.

First click testing

Understand what draws your customers attention about a test asset. Use heat maps to analyze the results for a view into the aggregated participant data.

Learn more about first click testing

Consumer and professional targeting

Target both consumers and professionals by age, gender, income, job title, industry and company size (among many other filters) and get more specific with screener questions.

Branching logic

Direct participant to relevant questions, without needing to set up multiple studies. Create complex statements with AND & OR logic.

Flexible page structure

Organize questions in a way that makes sense to participants. Place each question on a different page, or group them.

Preference testing

Add a preference test to understand which design participants prefer and why.

Learn more about preference testing

Segmentation

When you're using the PlaybookUX panel, you can set up segments to ensure exact demographic quotas.

Custom consent forms

Skip the hassle of collecting confidentiality and consent forms prior to the session and upload a custom consent form to PlaybookUX. Participants will read and agree to the consent form prior to participating in your study.

Screener survey

Qualify participants with single and multi select screener surveys. Reduce bias by randomizing the answer choices for multiple/single select test questions and screener questions. Once your study is live, we'll surface where participants are disqualifying on your screener questions so you can make edits on the fly.

Randomize

Randomize survey questions within each page to reduce bias. Additionally, you can randomize the answer choices for multiple/single select test questions and screener questions.

Five second testing

Gauge your customers first impression of a design. You’re not limited to 5 seconds – you can configure how long the design is presented to participants.

Learn more about five second testing

Approval roles

Admins can designate that certain team members require approval prior to launching a project. Someone with the "Needs approval" role won't be able to launch a study without getting approval from an "Approver", ensuring quality research governance. Alternatively, admins can exclude certain people from the approval flow.

Saved audience

If you’re using consistent demographic filtering and screeners, set up a saved audience to save time during project setup.

Test with our participants or your own

Use the PlaybookUX panel to recruit participants for your survey. You can choose from a variety of demographic filtering and add screening questions to find niche participants. Additionally you can send your own customers a link to participate in the survey.

Analyze your project

Analytics

Quickly analyze survey results with charts & graphs.

ISO 27001, ISO 27701, SOC 2 Type II

PlaybookUX prioritizes data protection and adheres to the highest security and privacy standards. Check out our security center to discover how we safeguard your information.

Advanced filtering

Filtering your survey results is a quick and powerful way to isolate specific parts of your data. You can filter data by segment, demographics, screeners and survey questions.