Pricing Model Template

When should I use the pricing model template?

Pricing shouldn’t be a show stopper. Use this template to ask your target demographic their thoughts on your pricing model.

Tasks

  • Context: <Description of what the company sells>
  • Scroll up and down the page. What are your initial thoughts on this page?
  • What do you think of the pricing page layout?
  • Are the pricing options clear?   

Tier 1

  • Now let’s take a look at <Tier Pricing Name>. In your own words, what value are you getting from this tier?
  • Which features in this tier are most important to you?
  • Which features in this tier are least important to you?
  • Do you feel that the price is accurate? If not, how much would you expect to pay?

Tier 2

  • Now let’s take a look at <Tier Pricing Name>. In your own words, what value are you getting from this tier?
  • Which features in this tier are the most important to you?
  • Which features in this tier are the least important to you?
  • Do you feel that the price is accurate? If not, how much would you expect to pay?

Tier 3

  • Now let’s take a look at <Tier Pricing Name>. In your own words, what value are you getting from this tier?
  • Which features in this tier are most important to you?
  • Which features in this tier are the least important to you?
  • Do you feel that the price is accurate? If not, how much would you expect to pay? 

Overall Questions

  • Do you need more information to make a purchasing decision? 
  • If you were to make a purchase, what plan would you select?
  • Let’s say you’re ready to purchase. What would you do next?

 

Start getting user feedback today