Flexible pricing for every team
Plans are custom to your research needs. All methods are built-in, no switching tools.
- Unmoderated testing & Moderated Interviews
- PlaybookUX panel access to 7M+ Consumers & Professionals
- Pay-per-use panel credits
- 24-hour chat support
- 50 Sessions limit, annually
Expand Your Access (optional)
Scale
$5,400 / year
Pro
$8,800 / year
Enterprise
Built around your organization
Volume pricing, contracts & white-glove support.
Contact sales →
- Access to all testing methods: Unmoderated, Moderated, Card Sort, Tree Test, Surveys, First Click, Five Second, Preference Test (computer, tablet and mobile testing)
- PlaybookUX panel access to 7M+ Consumers & Professionals
- Participant CRM to bring your own participants
- Repository features: Tagging, universal search, upload external research
- AI-enabled featuresClick to see an overview of AI features
- In-product intercepts
- Segmentation & Quotas
- Custom consent forms
- Approval flow
- Figma Integration / Click Testing
- Randomize Blocks (A/B/C/D Testing)
- Advanced moderated features: Live note-taking, Invisible observers
- Session Replays
- Diary Studies Coming Soon
- SSO & SAML
- Dedicated customer success manager
- Custom onboarding, contracts and terms
- Invoice payments
- Unlimited seats
PlaybookUX Panel Pricing (7 Million Global Participants)
Custom volume discounts available.
Volume discountsTrusted by leading teams worldwide
News Corp
| Self-serve Sign up → |
Enterprise Contact sales → |
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| Research methods [Built in. no switching tools] | ||
| Unmoderated testingParticipants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel. | $65 / participant · 10–15 min | Custom |
| Moderated interviewsYour team will moderate a live conversation. Participants will be sourced from the PlaybookUX global panel. | $115 / participant (+$55 per add'l 30 min) | Custom |
| Card sorting & tree testingParticipants will organize content into categories that make sense to them, or test the organization and labeling of your website. | Upgrade AvailableClick to compare Scale & Pro plans | |
| SurveysParticipants from the PlaybookUX panel will complete your survey. | Upgrade AvailableClick to compare Scale & Pro plans | |
| Preference, first-click & 5-second testingGather first impressions with first-click activity and heatmaps, or show participants a design for a set time to capture immediate reactions. | Upgrade AvailableClick to compare Scale & Pro plans | |
| Figma Integration / Click TestingIn addition to testing any link — website, prototype, app etc — you can also connect PlaybookUX and Figma for enhanced goal-based metrics and analysis. | Upgrade AvailableClick to compare Scale & Pro plans | |
| Session ReplaysSession Replays allow you to watch real-time recordings of how users interact with your product or website. | — | |
| Diary StudiesParticipants log thoughts, feelings, and behaviors in their natural environment across days or weeks, ideal for understanding habits, workflows, and long-term product usage. | — | Coming Soon |
| Recruiting, Analysis & Collaboration | ||
| Access to the PlaybookUX panel of participantsGet fast results from our global panel of participants that spans more than 50 countries. | ||
| B2B & B2C RecruitingTarget participants by job role, industry, company size and other professional characteristics, or by age, location, gender, income and more. | ||
| Saved Audience & Test ScriptsSave time setting up studies by creating saved persona and question templates. | ||
| TranscriptionsVideos are automatically transcribed after each research session. | ||
| Note-takingCollaborate with teammates by taking time-stamped notes and @ mentions. | ||
| Clips / Highlight ReelsCapture interesting moments with clips. Compile your clips into shareable highlight reels. | ||
| ReportsCreate a shareable summary of your research. | ||
| Bring your own participants — All methodsBring your own participants to research studies — access all methods, across all devices. | ||
| Live notesCreate live timestamped notes. | — | |
| Tags & ReactionsTag patterns and themes to build out a central repository and stay on top of customer insights. | — | |
| Universal SearchEasily search notes, clips, transcripts, reports and tags across all projects. | — | |
| Segmentation & QuotasSet up segments to ensure exact demographic quotas. | — | |
| Upload outside researchUploading videos from other sources allows you to leverage the PlaybookUX analysis suite — transcribe, clip, tag and create highlight reels. | — | |
| AttachmentsAttach assets related to your research projects such as discussion guides, planning sessions and more. | — | |
| Randomize Blocks (A/B Testing)Randomize Blocks lets you present content to participants in a balanced, alternating order to reduce bias. | — | |
| Participant CRMMaintain your own participant database and easily engage them for follow-up research. | — | |
| InterceptsIntercept participants at key moments based on behavioral and session attributes. Send them a study, invite them to a private panel, or ask them to complete a quick survey. | — | |
| AI featuresFrom research analysis to workflow automation, PlaybookUX AI eliminates bottlenecks and accelerates every stage of your research process. | — | |
| Workflow & admin | ||
| Curated TemplatesGet inspired by our curated list of question templates. | ||
| Moderated Scheduler, Invites & RemindersConfigure your interview calendar to include buffer time, advanced notice and max bookings per day. | ||
| Data sharing and exportsShare projects, clips, highlight reels and reports with a password-protected link. You can also generate an export of your project. | ||
| Unlimited seatsInvite as many team members as you need with no per-seat limits. | ||
| Approval FlowAdmins can designate the team members who require approval prior to launching a project. | — | |
| Custom consent formsUpload a consent form to gather participant consent and maintain confidentiality. Participants will agree to the forms prior to participating. | — | |
| Invisible / hidden observersTeam members can join moderated interviews without being seen by the participant. | — | |
| PII BlockerTurn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information. | — | |
| Roles and permissionsManage your PlaybookUX account by configuring access roles. | — | |
| WorkspacesManage your teams, initiatives and product lines with workspaces. | — | |
| FoldersOrganize studies into folders and folder groups. | — | |
| Security | ||
| Data encryption at rest & in transitLearn more about security at PlaybookUX: playbookux.com/legal | ||
| SAML-based single sign-on (SSO)Sign in using popular providers such as Okta, Azure, ADFS, Google and more. | — | |
| Custom Contracts & Terms of ServiceWork with our team to establish custom contracts and terms of service tailored to your organization. | — | |
| 99.99% guaranteed uptime SLALearn more about security at PlaybookUX: playbookux.com/legal | — | |
| Support & security | ||
| SOC2 Type II, ISO 27701, ISO 27001 Certified PlatformCertifications available upon request. | ||
| 24-hour chat supportOur support team is available 24 hours a day via chat. | ||
| Custom security reviewWork with our security team to complete a custom security review for your organization. | — | |
| Designated customer success managerA dedicated customer success manager will be assigned to your account. | — | |
| Custom onboarding & trainingOur team will provide custom onboarding and training tailored to your organization's needs. | — | |
| Invoice paymentsPay by invoice rather than credit card. | — | |
FAQs
Are there any session limits on using the PlaybookUX panel of participants?
You can conduct 50 sessions per year with the PlaybookUX panel of participants (across all methods) without being on an enterprise plan. If you anticipate that you'll be conducting more than 50 sessions per year, we recommend an enterprise package. Get in touch with our sales team to learn more.
Does PlaybookUX have seat-based pricing?
We do not charge by the seat so we encourage that you invite your whole team. After all, research should be collaborative!
Do you have a free trial?
A free trial of the Grow plan is included when you sign up (no credit card required). If you're a potential enterprise customer, get in touch with our sales team for a customized trial.
Do you offer customer support?
All customers have access to chat support. Enterprise customers are assigned a dedicated customer success manager as their point of contact. Customer success managers will help with onboarding, customized training and schedule regular check-ins.
What types of research can I run with PlaybookUX?
You can conduct qualitative and quantitative research, including unmoderated testing, moderated interviews, card sorting, tree testing and surveys.
Can I run concurrent studies?
Yes! You can run concurrent studies. We don't limit the number of concurrent studies nor the number of participants per study.
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