Choose the plan that fits your research needs

Pay as you go

No subscription required

Pay as you go includes

✓ Unmoderated testing
✓ Moderated interviews
✓ Recruit consumers and professionals
✓ Curated question templates

Scale

$5,400

billed annually

Everything in Pay as you go, plus

✓ Card sorting
✓ Tree testing
✓ Surveys
✓ Preference testing, first-click testing & five-second testing
✓ Tagging and universal search
✓ Testing with your own customers
✓ Segmentation
✓ Live note-taking

Pro

$8,800

billed annually

Everything in Scale, plus

✓ Custom consent forms
✓ Approval flow
✓ Invisible observers
✓ SSO & SAML

Enterprise

Custom

Everything in Pro, plus

✓ Bulk pricing discounts & custom session limits
✓ Dedicated customer success manager
✓ Custom onboarding
✓ Custom contracts & terms of service
✓ 99.99% guaranteed uptime SLA
✓ Invoice payments
✓ Unlimited seats

Contact sales

See all features and compare plans

PlaybookUX powers user research for thousands of teams

	Pay as you go Sign up	Scale Sign up	Pro Sign up	Enterprise Contact sales
PLAYBOOKUX PANEL
Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel. Unmoderated (10-15 minutes)	$65 / participant	$65 / participant	$65 / participant	Custom
Your team will moderate a 30-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (30 minutes)	$115 / participant	$115 / participant	$115 / participant	Custom
Your team will moderate a 60-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (60 minutes)	$165 / participant	$165 / participant	$165 / participant	Custom
Your team will moderate a 90-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (90 minutes)	$215 / participant	$215 / participant	$215 / participant	Custom
Your team will moderate a 120-minute live conversation. Participants will be sourced from the PlaybookUX global panel. Moderated (120 minutes)	$265 / participant	$265 / participant	$265 / participant	Custom
Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel. Card Sort		$20 / participant	$20 / participant	Custom
Participants will test the organization and labeling of your website to see if they can easily find information. Participants will be sourced from the PlaybookUX global panel. Tree Test		$20 / participant	$20 / participant	Custom
Participants from the PlaybookUX panel will complete your survey. Survey		$20 / participant	$20 / participant	Custom
Gather first impressions with our first-click activity. Analyze the activity with heatmaps. First click testing		$20 / participant	$20 / participant	Custom
Show participants a design for five-seconds to gather their first impressions. Even though it's called a five second test, you can configure the length of time the asset is displayed. Five Second Testing		$20 / participant	$20 / participant	Custom
FEATURES
Get fast results from our global panel of participants that spans more than 50 countries. Access to the PlaybookUX panel of participants	✓	✓	✓	✓
Target participants by job role, industry, company size and other professional characteristics. B2B Recruiting	✓	✓	✓	✓
Target consumers by age, location, gender, income and more. B2C Recruiting	✓	✓	✓	✓
Videos are automatically transcribed after each research session. Transcriptions	✓	✓	✓	✓
Collaborate with teammates by taking time-stamped notes and @ mentions. Note-taking	✓	✓	✓	✓
Capture interesting moments with clips. Compile your clips into shareable highlight reels. Clips/Highlight Reels	✓	✓	✓	✓
Get inspired by our curated list of question templates. Curated Templates	✓	✓	✓	✓
Configure your interview calendar to include buffer time, advanced notice and max bookings per day. Moderated Scheduler	✓	✓	✓	✓
Turn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information. PII Blocker	✓	✓	✓	✓
Create a shareable summary of your research. Reports	✓	✓	✓	✓
Bring your own participants to research studies - access all methods, across all devices. Bring your own participants testing - All methods		✓	✓	✓
Tag patterns and themes to build out a central repository and stay on top of customer insights. Tags & Reactions		✓	✓	✓
Easily search notes, clips, transcripts, reports and tags across all projects. Universal Search		✓	✓	✓
Save time setting up studies by creating saved persona and question templates. Saved Audience & Test Scripts		✓	✓	✓
Create timestamped notes during moderated conversations. Live moderated notes		✓	✓	✓
Set up segments to ensure exact demographic quotas Segmentation		✓	✓	✓
Admins can designate the team members who require approval prior to launching a project. Approval Flow			✓	✓
Upload a consent form to gather participant consent and maintain confidentiality. Participants will agree to the consent/confidentiality forms prior to participating in the project. Custom consent forms			✓	✓
Team members can join moderated interviews without being seen by the participant. Invisible / hidden observers			✓	✓
ADMINISTRATION
Manage your PlaybookUX account by configuring access roles. Roles and permissions	✓	✓	✓	✓
Manage your teams, initiatives and product lines with workspaces. Workspaces	✓	✓	✓	✓
Organize studies into folders & folder groups. Folders	✓	✓	✓	✓
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project. Data sharing and exports	✓	✓	✓	✓
SECURITY
Learn more about security at PlaybookUX https://www.playbookux.com/legal/ Data encryption at rest and in transit	✓	✓	✓	✓
Sign in using popular providers such as Okta, Azure, ADFS, Google and more. SAML-based single sign-on (SSO)			✓	✓
Custom Contracts & Terms of Service				✓
Learn more about security at PlaybookUX https://www.playbookux.com/legal/ 99.99% guaranteed uptime SLA				✓
SUPPORT & SECURITY
Certifications available upon request. SOC2 Type II, ISO 27701, ISO 27001 Certified Platform	✓	✓	✓	✓
24-hour chat support	✓	✓	✓	✓
Custom security review			✓	✓
Designated customer success manager				✓
Custom onboarding & training				✓

Pay as you go

PLAYBOOKUX PANEL

Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes)
- $65 / participant
Your team will moderate a 30-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (30 minutes)
- $115 / participant
Your team will moderate a 60-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (60 minutes)
- $165 / participant
Your team will moderate a 90-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (90 minutes)
- $215 / participant
Your team will moderate a 120-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (120 minutes)
- $265 / participant

FEATURES

Get fast results from our global panel of participants that spans more than 50 countries.
Access to the PlaybookUX panel of participants
- ✓
Target participants by job role, industry, company size and other professional characteristics.
B2B Recruiting
- ✓
Target consumers by age, location, gender, income and more.
B2C Recruiting
- ✓
Videos are automatically transcribed after each research session.
Transcriptions
- ✓
Collaborate with teammates by taking time-stamped notes and @ mentions.
Note-taking
- ✓
Capture interesting moments with clips. Compile your clips into shareable highlight reels.
Clips/Highlight Reels
- ✓
Get inspired by our curated list of question templates.
Curated Templates
- ✓
Configure your interview calendar to include buffer time, advanced notice and max bookings per day.
Moderated Scheduler
- ✓
Turn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information.
PII Blocker
- ✓
Create a shareable summary of your research.
Reports
- ✓
Bring your own participants to research studies - access all methods, across all devices.
Bring your own participants testing - All methods
Tag patterns and themes to build out a central repository and stay on top of customer insights.
Tags & Reactions
Easily search notes, clips, transcripts, reports and tags across all projects.
Universal Search
Save time setting up studies by creating saved persona and question templates.
Saved Audience & Test Scripts
Create timestamped notes during moderated conversations.
Live moderated notes
Set up segments to ensure exact demographic quotas
Segmentation
Admins can designate the team members who require approval prior to launching a project
Approval Flow
Upload a consent form to gather participant consent and maintain confidentiality. Participants will agree to the consent/confidentiality forms prior to participating in the project.
Custom consent forms
Team members can join moderated interviews without being seen by the participant.
Invisible / hidden observers

ADMINISTRATION

Manage your PlaybookUX account by configuring access roles.
Roles and permissions
- ✓
Manage your teams, initiatives and product lines with workspaces.
Workspaces
- ✓
Organize studies into folders & folder groups.
Folders
- ✓
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project.
Data sharing and exports
- ✓

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
Sign in using popular providers such as Okta, Azure, ADFS, Google and more.
SAML-based single sign-on (SSO)
Custom Contracts & Terms of Service
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA

SUPPORT & SECURITY

Certifications available upon request.
SOC2 Type II, ISO 27701, ISO 27001 Certified Platform
- ✓
24-hour chat support
- ✓
Custom security review
Designated customer success manager
Custom onboarding & training

Scale

PLAYBOOKUX PANEL

Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes)
- $65 / participant
Your team will moderate a 30-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (30 minutes)
- $115 / participant
Your team will moderate a 60-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (60 minutes)
- $165 / participant
Your team will moderate a 90-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (90 minutes)
- $215 / participant
Your team will moderate a 120-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (120 minutes)
- $265 / participant
Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel.
Card Sort
- $20 / participant
Participants will test the organization and labeling of your website to see if they can easily find information. Participants will be sourced from the PlaybookUX global panel.
Tree Test
- $20 / participant
Participants from the PlaybookUX panel will complete your survey.
Survey
- $20 / participant
Gather first impressions with our first-click activity. Analyze the activity with heatmaps.
First click testing
- $20 / participant
Show participants a design for five-seconds to gather their first impressions. Even though it's called a five second test, you can configure the length of time the asset is displayed.
Five Second Testing
- $20 / participant

FEATURES

Get fast results from our global panel of participants that spans more than 50 countries.
Access to the PlaybookUX panel of participants
- ✓
Target participants by job role, industry, company size and other professional characteristics.
B2B Recruiting
- ✓
Target consumers by age, location, gender, income and more.
B2C Recruiting
- ✓
Videos are automatically transcribed after each research session.
Transcriptions
- ✓
Collaborate with teammates by taking time-stamped notes and @ mentions.
Note-taking
- ✓
Capture interesting moments with clips. Compile your clips into shareable highlight reels.
Clips/Highlight Reels
- ✓
Get inspired by our curated list of question templates.
Curated Templates
- ✓
Configure your interview calendar to include buffer time, advanced notice and max bookings per day.
Moderated Scheduler
- ✓
Turn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information.
PII Blocker
- ✓
Create a shareable summary of your research.
Reports
- ✓
Bring your own participants to research studies - access all methods, across all devices.
Bring your own participants testing - All methods
- ✓
Tag patterns and themes to build out a central repository and stay on top of customer insights.
Tags & Reactions
- ✓
Easily search notes, clips, transcripts, reports and tags across all projects.
Universal Search
- ✓
Save time setting up studies by creating saved persona and question templates.
Saved Audience & Test Scripts
- ✓
Create timestamped notes during moderated conversations.
Live moderated notes
- ✓
Set up segments to ensure exact demographic quotas
Segmentation
- ✓
Admins can designate the team members who require approval prior to launching a project
Approval Flow
Upload a consent form to gather participant consent and maintain confidentiality. Participants will agree to the consent/confidentiality forms prior to participating in the project.
Custom consent forms
Team members can join moderated interviews without being seen by the participant.
Invisible / hidden observers

ADMINISTRATION

Manage your PlaybookUX account by configuring access roles.
Roles and permissions
- ✓
Manage your teams, initiatives and product lines with workspaces.
Workspaces
- ✓
Organize studies into folders & folder groups.
Folders
- ✓
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project.
Data sharing and exports
- ✓

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
Sign in using popular providers such as Okta, Azure, ADFS, Google and more.
SAML-based single sign-on (SSO)
Custom Contracts & Terms of Service
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA

SUPPORT & SECURITY

Certifications available upon request.
SOC2 Type II, ISO 27701, ISO 27001 Certified Platform
- ✓
24-hour chat support
- ✓
Custom security review
Designated customer success manager
Custom onboarding & training

Pro

PLAYBOOKUX PANEL

Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes)
- $65 / participant
Your team will moderate a 30-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (30 minutes)
- $115 / participant
Your team will moderate a 60-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (60 minutes)
- $165 / participant
Your team will moderate a 90-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (90 minutes)
- $215 / participant
Your team will moderate a 120-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (120 minutes)
- $265 / participant
Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel.
Card Sort
- $20 / participant
Participants will test the organization and labeling of your website to see if they can easily find information. Participants will be sourced from the PlaybookUX global panel.
Tree Test
- $20 / participant
Participants from the PlaybookUX panel will complete your survey.
Survey
- $20 / participant
Gather first impressions with our first-click activity. Analyze the activity with heatmaps.
First click testing
- $20 / participant
Show participants a design for five-seconds to gather their first impressions. Even though it's called a five second test, you can configure the length of time the asset is displayed.
Five Second Testing
- $20 / participant

FEATURES

Get fast results from our global panel of participants that spans more than 50 countries.
Access to the PlaybookUX panel of participants
- ✓
Target participants by job role, industry, company size and other professional characteristics.
B2B Recruiting
- ✓
Target consumers by age, location, gender, income and more.
B2C Recruiting
- ✓
Videos are automatically transcribed after each research session.
Transcriptions
- ✓
Collaborate with teammates by taking time-stamped notes and @ mentions.
Note-taking
- ✓
Capture interesting moments with clips. Compile your clips into shareable highlight reels.
Clips/Highlight Reels
- ✓
Get inspired by our curated list of question templates.
Curated Templates
- ✓
Configure your interview calendar to include buffer time, advanced notice and max bookings per day.
Moderated Scheduler
- ✓
Turn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information.
PII Blocker
- ✓
Create a shareable summary of your research.
Reports
- ✓
Bring your own participants to research studies - access all methods, across all devices.
Bring your own participants testing - All methods
- ✓
Tag patterns and themes to build out a central repository and stay on top of customer insights.
Tags & Reactions
- ✓
Easily search notes, clips, transcripts, reports and tags across all projects.
Universal Search
- ✓
Save time setting up studies by creating saved persona and question templates.
Saved Audience & Test Scripts
- ✓
Create timestamped notes during moderated conversations.
Live moderated notes
- ✓
Set up segments to ensure exact demographic quotas
Segmentation
- ✓
Admins can designate the team members who require approval prior to launching a project
Approval Flow
- ✓
Upload a consent form to gather participant consent and maintain confidentiality. Participants will agree to the consent/confidentiality forms prior to participating in the project.
Custom consent forms
- ✓
Team members can join moderated interviews without being seen by the participant.
Invisible / hidden observers
- ✓

ADMINISTRATION

Manage your PlaybookUX account by configuring access roles.
Roles and permissions
- ✓
Manage your teams, initiatives and product lines with workspaces.
Workspaces
- ✓
Organize studies into folders & folder groups.
Folders
- ✓
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project.
Data sharing and exports
- ✓

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
Sign in using popular providers such as Okta, Azure, ADFS, Google and more.
SAML-based single sign-on (SSO)
- ✓
Custom Contracts & Terms of Service
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA

SUPPORT & SECURITY

Certifications available upon request.
SOC2 Type II, ISO 27701, ISO 27001 Certified Platform
- ✓
24-hour chat support
- ✓
Custom security review
- ✓
Designated customer success manager
Custom onboarding & training

Enterprise

PLAYBOOKUX PANEL

Participants will complete a recorded study on their own time. Participants will be sourced from the PlaybookUX global panel.
Unmoderated (10-15 minutes)
- Custom
Your team will moderate a 30-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (30 minutes)
- Custom
Your team will moderate a 60-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (60 minutes)
- Custom
Your team will moderate a 90-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (90 minutes)
- Custom
Your team will moderate a 120-minute live conversation. Participants will be sourced from the PlaybookUX global panel.
Moderated (120 minutes)
- Custom
Participants will organize content into categories that make sense to them. Participants will be sourced from the PlaybookUX global panel.
Card Sort
- Custom
Participants will test the organization and labeling of your website to see if they can easily find information. Participants will be sourced from the PlaybookUX global panel.
Tree Test
- Custom
Participants from the PlaybookUX panel will complete your survey.
Survey
- Custom
Gather first impressions with our first-click activity. Analyze the activity with heatmaps.
First click testing
- Custom
Show participants a design for five-seconds to gather their first impressions. Even though it's called a five second test, you can configure the length of time the asset is displayed.
Five Second Testing
- Custom

FEATURES

Get fast results from our global panel of participants that spans more than 50 countries.
Access to the PlaybookUX panel of participants
- ✓
Target participants by job role, industry, company size and other professional characteristics.
B2B Recruiting
- ✓
Target consumers by age, location, gender, income and more.
B2C Recruiting
- ✓
Videos are automatically transcribed after each research session.
Transcriptions
- ✓
Collaborate with teammates by taking time-stamped notes and @ mentions.
Note-taking
- ✓
Capture interesting moments with clips. Compile your clips into shareable highlight reels.
Clips/Highlight Reels
- ✓
Get inspired by our curated list of question templates.
Curated Templates
- ✓
Configure your interview calendar to include buffer time, advanced notice and max bookings per day.
Moderated Scheduler
- ✓
Turn on PII-blocking for specific unmoderated tasks to blur out a participant's personal information.
PII Blocker
- ✓
Create a shareable summary of your research.
Reports
- ✓
Bring your own participants to research studies - access all methods, across all devices.
Bring your own participants testing - All methods
- ✓
Tag patterns and themes to build out a central repository and stay on top of customer insights.
Tags & Reactions
- ✓
Easily search notes, clips, transcripts, reports and tags across all projects.
Universal Search
- ✓
Save time setting up studies by creating saved persona and question templates.
Saved Audience & Test Scripts
- ✓
Create timestamped notes during moderated conversations.
Live moderated notes
- ✓
Set up segments to ensure exact demographic quotas
Segmentation
- ✓
Admins can designate the team members who require approval prior to launching a project
Approval Flow
- ✓
Upload a consent form to gather participant consent and maintain confidentiality. Participants will agree to the consent/confidentiality forms prior to participating in the project.
Custom consent forms
- ✓
Team members can join moderated interviews without being seen by the participant.
Invisible / hidden observers
- ✓

ADMINISTRATION

Manage your PlaybookUX account by configuring access roles.
Roles and permissions
- ✓
Manage your teams, initiatives and product lines with workspaces.
Workspaces
- ✓
Organize studies into folders & folder groups.
Folders
- ✓
Share projects, clips, highlight reels and reports with a password protected link. You can also generate an export of your project.
Data sharing and exports
- ✓

SECURITY

Learn more about security at PlaybookUX https://www.playbookux.com/legal/
Data encryption at rest and in transit
- ✓
Sign in using popular providers such as Okta, Azure, ADFS, Google and more.
SAML-based single sign-on (SSO)
- ✓
Custom Contracts & Terms of Service
- ✓
Learn more about security at PlaybookUX https://www.playbookux.com/legal/
99.99% guaranteed uptime SLA
- ✓

SUPPORT & SECURITY

Certifications available upon request.
SOC2 Type II, ISO 27701, ISO 27001 Certified Platform
- ✓
24-hour chat support
- ✓
Custom security review
- ✓
Designated customer success manager
- ✓
Custom onboarding & training
- ✓

FAQs

Are there any session limits on using the PlaybookUX panel of participants?

You can conduct 50 sessions per year with the PlaybookUX panel of participants (across all methods) without being on an enterprise plan. If you anticipate that you'll be conducting more than 50 sessions per year, we recommend an enterprise package. Get in touch with our sales team to learn more.

Does PlaybookUX have seat-based pricing?

We do not charge by the seat so we encourage that you invite your whole team. After all, research should be collaborative!

Do you have a free trial?

A free trial of the Grow plan is included when you sign up (no credit card required). If you're a potential enterprise customer, get in touch with our sales team for a customized trial.

Do you offer customer support?

All customers have access to chat support. Enterprise customers are assigned a dedicated customer success manager as their point of contact. Customer success managers will help with onboarding, customized training and schedule regular check-ins.