Logo Testing Survey Questions
When should I use the logo testing survey questions?
Before determining which logo to use, ask your target demographic. These logo testing survey questions allow you to test multiple logos to see which one makes the most sense for your company. Participants will talk about what comes to mind when viewing the logo, how visually appealing it is and they’ll suggest improvements.
How will the logo testing survey questions help my business?
Your logo is a key part of your brand. It’s how people recognize you. Make sure that your target users feel your logo signifies what your brand represents. Run this study as a survey or as an unmoderated research session. The later is more advantageous since you’ll be able to observe people speaking their thoughts out loud while viewing with your logos.
Tasks
Logo A
- Navigate to the URL that contains the image of <Logo A>
- What comes to mind when you look at this logo?
- What do you think this company does?
- How visually appealing is this logo?
- Would you change any of the colors of this logo? How do they make you feel?
- What do you like about the logo?
- What do you dislike about this logo?
- Is this logo memorable?
- Is this logo trustworthy?
Logo B
- Navigate to the URL that contains the image of <Logo B>
- What comes to mind when you look at this logo?
- What do you think this company does?
- How visually appealing is this logo?
- Would you change any of the colors of this logo? How do they make you feel?
- What do you like about the logo?
- What do you dislike about this logo?
- Is this logo memorable?
- Is this logo trustworthy?
Comparison
- Now that you’ve seen both logos, which do you prefer? Why?
Start getting user feedback today
