Google Search Test

When should I use the Google Search Test?

2 trillion searches originate from Google each year. That’s nearly 63,000 searches per second. Understand how people search for a solution on Google. For example, imagine you’re running a rental car service, and you want to understand how people find rental cars. The Google Search Test will help you determine if your company falls short of customer expectations while searching on Google.

How will the Google Search Test optimize marketing efforts?

Common marketing wisdom is to reverse engineer the process – look at keyword difficulty and then write content from there. That’s very general and built on a lot of assumptions. However, if you recruit your target buyer criteria with PlaybookUX, you’ll be able to see exactly what they’re searching when they’re trying to find a solution like yours. Since we have a B2B verified tester panel, we allow you to recruit and target your specific buyer personas by selecting participants based on seniority, job role and industry. If that’s not specific enough, we allow you to write screener questions to narrow down behaviors further. This way, you don’t waste time, energy and money trying to rank for keywords that have a high search volume but low buyer intent.

How will the Google Search Test template help my business?

Understanding how your target demographic interacts with the most popular search engine with give insight into their purchasing decisions. You’ll be able to adjust your inbound marketing strategy, as well as meta tags, title tags and keywords. After all, 75% of transactions are originated online so make sure your website is optimized for what your potential customers are searching.

Tasks

Navigate to Google.com
How would you search for <item 1>. Perform that search now.
Now that the results have loaded, describe what you’re seeing. Is this what you expected?
Does that website fulfill your goal?
What is the next action you would take? Perform that action now.

Navigate to Google.com
How would you search for <item 2>. Perform that search now.
Now that the results have loaded, describe what you’re seeing. Is this what you expected?
Does that website fulfill your goal?
What is the next action you would take? Perform that action now.