What are three (3) words that you would use to describe this website?Take some time to scroll up and down the page but don’t click off of the page. What are your thoughts on the design (images, colors, styling) and layout of this page?What, if anything, draws your attention or stands out to you? Be specific.First Impression Test Questions

When should I use this template?

First impressions are everything. Watch videos of participants interacting with your website, product or prototypes. With this first impressions test template, you’ll receive authentic reactions from your participants as they navigate the page for the first time.

How will the first impressions test template help my business?

Make sure that participants view your brand favorably when they land on your website or product. If people’s impression of your business does not align with your objectives, you’ll be able to make strides to change. It will provide you with a valuable data point that helps you craft the future of your business.

Tasks

Task/Question: Without clicking, scroll up and down the page. At first glance, what is the purpose of this website? Take your best guess as to what you think it is.

Task/Question: What, if anything, draws your attention or stands out to you? Be specific.

Task/Question: What do you think you can do on this website?

Task/Question: Is there enough information to understand the purpose of this website? If not, what should be included to make it clear? Be specific.

Task/Question: Take some time to scroll up and down the page but don’t click off of the page. What are your thoughts on the design (images, colors, styling) and layout of this page?

Written Response: What are three (3) words that you would use to describe this website?

Task/Question: Is there anything in particular that you like about the website?

Task/Question: Is there anything in particular that you dislike or find confusing about the website?

Task/Question: At first glance, what would you improve about this website?
Task/Question: What is the first action you would take on this website? Please explain why you want to take that action & what you expect to see after taking that action. Once you’ve verbally responded, please take that action.
Task/Question: Is that what you expected to happen?
Rating Scale: How unlikely (1) or likely (5) are you to *return* to this website in the future? Explain your answer.
Rating Scale: How unlikely (1) or likely (5) are you to *recommend* this website? Explain your answer.
Rating Scale: How untrustworthy (1) or trustworthy (7) would you rate this website? Explain your answer.
Task/Question: What, if anything, makes you want to visit this website again?
Task/Question: What, if anything, makes you NOT want to visit this website again?
Multiple Selection (pick any): How would you describe this website? Select all that apply 1) None of the above 2) Plain 3) Impractical 4) Poor Quality 5) Unreliable 6) Unique 7) Useful 8) High Quality
Written Response: How would you improve this website? Even if it’s minor, we welcome all suggestions and ideas. Please be specific.
Task/Question: Do you have any final thoughts?