Competitor Analysis Questions

When should I use the competitor analysis questions template?

Understand how your target demographic views your brand compared to your competitor’s brand. With PlaybookUX, you’ll watch videos of participants giving their opinions about both companies. Using this competitor analysis questions template will give you authentic reactions from your participants as they speak about your brand.

You can also use this template to compare two companies in your industry. For example, Basecamp can use this template to compare Monday.com and Asana.

How will the competitor analysis questions template help my business?

Having people point out where your competitor is winning will allow you to adjust your website and positioning to beat them. This is especially powerful if you have people from your target demographic who are decision makers walk through your website.

Questions

URL: <<https://www.inserturl.com>>
Task/Question: Without clicking, scroll up and down the page. What are your first impressions?
Task/Question: What do you think the purpose of this website is?
Task/Question: After browsing this website, please take a moment to describe what immediate questions come to mind. Without clicking, verbally tell us where would you go to find answers to those questions.
Task/Question: What is the first thing you would do on this website? Why would you perform that action? Verbally respond then take that action.
Task/Question: Take as much time as you need to accomplish that action. Move on to the next task when you’re done.
Task/Question: Did you find anything surprising or confusing while completing the task?
Written Response: List three (3) things that you like about this website.
Written Response: List three (3) things that you dislike about this website.
Written Response: In your own words, how would you describe what this company offers?
Rating Scale: How difficult (1) or easy (5) is this website to use? Please explain your answer.
Rating Scale: How useless (1) or useful (5) is this website to you? Please explain your answer.
URL: <<https://www.inserturl.com>>
Task/Question: Without clicking, scroll up and down the page. What are your first impressions?
Task/Question: What do you think the purpose of this website is?
Task/Question: After browsing this website, please take a moment to describe what immediate questions come to mind. Without clicking, verbally tell us where would you go to find answers to those questions.
Task/Question: What is the first thing you would do on this website? Why would you perform that action? Verbally respond then take that action.
Task/Question: Take as much time as you need to accomplish that action. Move on to the next task when you’re done.
Task/Question: Did you find anything surprising or confusing while completing the task?
Written Response: List three (3) things that you like about this website.
Written Response: List three (3) things that you dislike about this website.
Written Response: In your own words, how would you describe what this company offers?
Rating Scale: How difficult (1) or easy (5) is this website to use? Please explain your answer.
Rating Scale: How useless (1) or useful (5) is this website to you? Please explain your answer.