by PlaybookUX | Apr 10, 2019 | Design, Marketing, Research
A Guide to Creating Personas A persona is a profile that represents your primary users. According to the Nielsen Norman Group, personas are fictional representations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to...
by PlaybookUX | Apr 10, 2019 | Research
Complete Guide to Creating a Customer Journey Map The customer journey map is a method to gain useful customer insights by laying out the steps a user takes, along with a series of touch points and feelings your customer has towards your service or product....
by PlaybookUX | Apr 2, 2019 | Research
Leveraging Tree Testing to Improve Product Navigation Tree testing is a qualitative user research method used to assess and improve findability of categories on a website. If you have a website or product with any type of navigation whatsoever, you should utilize tree...
by PlaybookUX | Mar 30, 2019 | Research
How to Utilize Diary Studies for Comprehensive User Insights Diary studies are a log of habits, behaviors, and activities that a person documents throughout a period of time. It is a qualitative, longitudinal study that can be any length of time – from a couple...
by PlaybookUX | Mar 26, 2019 | Research
What are Focus Groups in User Experience Research? A focus group is a qualitative research method that aims to gather quick user insights from a variety of people in a short period of time. Focus groups are designed to gain an understanding of customer opinions and...
