by PlaybookUX | May 7, 2019 | Research
How to Prepare, Conduct and Synthesize Moderated User Research A moderated user research study is a one-on-one conversation with a participant. It’s more like an informal interview or conversation. It can be done either in-person or remotely. Product teams conduct...
by PlaybookUX | May 5, 2019 | Design, Research
The Importance of A/B Testing A/B Testing in Product Design A/B Testing, also known as split testing, is when you compare two versions of a design to see which one performs better. In essence, it is an experiment where you send different versions to different users to...
by PlaybookUX | Apr 30, 2019 | Design, Research
A Comprehensive Guide to Unmoderated User Research Unmoderated user research, or self-testing, is a remote research tool that helps product teams gain valuable user feedback on product concepts, prototypes or websites. Unmoderated sessions are qualitative, since...
by PlaybookUX | Apr 28, 2019 | Research
The Five Whys: A Simple Yet Powerful Research Tool The Five Whys is a questioning technique to reach the root cause of a problem and extract valuable insights. As a researcher or product manager, you can use this technique in your qualitative interviews, such as...
by PlaybookUX | Apr 11, 2019 | Research
A Comprehensive Guide to Card Sorting in User Experience Research Card sorting is a highly useful research method for information architecture that can increase navigation usability. It is a test that researchers can utilize when they want to organize sets of...
