by PlaybookUX | Sep 12, 2019 | Startups
Why is user experience important…and how can it save my startup? It’s unfortunate that many startups fail. But this is because they spend all their cash without knowing whether customers will actually buy what they are selling. Using a user experience (UX)...
by PlaybookUX | Sep 8, 2019 | Industry, Research
Growth Hacking + UX Testing: A Dynamic Duo in 2022 Growth hacking is popular for a reason. It has enabled startups to scale and grow their products. There are endless tactics you can try to grow your startup. As a beginner, it can be overwhelming. In this article,...
by PlaybookUX | Sep 5, 2019 | Industry
5 Must-Haves For Effective UX Testing Whether you are going to launch a mobile app, a website or software, you will need to optimize your product as much as possible before going live. User experience testing gives you the ability to map the user persona (who the...
by PlaybookUX | Aug 19, 2019 | Design, Industry, Research
A Guide to Measuring the ROI of UX The user experience industry has experienced explosive growth over the past five years. More than ever, teams are turning to user testing to improve the holistic customer experience. To those not familiar with the industry, you may...
by PlaybookUX | Aug 16, 2019 | Marketing, Startups
Stop Guessing: Don’t Waste 50% of Your Marketing Dollars When people think of user experience, they typically think of making a website more usable. While that’s a tiny part of what user experience means, the entire UX industry can be defined as enabling...
