Usability Testing Recruitment Email

Sending a usability testing recruitment email can be difficult to formulate. You want to give participants enough motivation to complete it – for example, showing that their feedback is impactful or that they’ll be compensated. More importantly, giving simple and intuitive directions are important. Emails are a painless way to convey those messages. Unlike phone calls, which are more intrusive and bothersome. We’ve included copyable templates for all recruitment needs.

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Hi [Name],

I’m a [job title] at [company] and we’re working to improve our [website/product] experience. We’d love to get your feedback.

To see if you’re a fit, would you mind taking the following survey. It will only take a minute!

[insert screener questions url]

If selected, the session will last 15 minutes. In return, we would like to offer [describe compensation].

Thanks,

[Name]

Screener Question Email

Screener questions ensure that you’re speaking to exactly who you desire. They will help narrow down a participants in a certain demographic category or people who have certain behaviours. At PlaybookUX, we offer unlimited screener questions because we know how important it is to speak to the right people. However if you’re not using a robust user testing software tool like PlaybookUX, use a Google Form to handle screener questions.

Unmoderated Usability Testing Recruitment Email

Use this unmoderated testing recruitment email to invite people to user testing studies, like PlaybookUX bring your own participant studies. This email has everything you need in a succinct fashion.

Hi [Name],

I’m a [job title] at [company] and we’re working to improve our [website/product] experience. We’d love to get your feedback.

The session will last 15 minutes. In return, we would like to offer [describe compensation].

Please complete the study on a [desktop/mobile]. Take the study in a quiet place – such as an office or your home – not a coffee shop.

The link below will launch the study. It will record your voice and screen while you answer questions. Please speak your thoughts aloud. We want to hear your honest opinions. Your feedback is invaluable.

[insert link]

Thanks,

[Name]

Hi [Name],

I’m a [job title] at [company] and we’re working to improve our [website/product] experience. We’d love to get your feedback.

The session will last [time] minutes. In return, we would like to offer [describe compensation].

To participate, please sign up for a time slot below.

[insert calendar link or list out time slots]

Please take this study in a quiet place – such as an office or your home – not a coffee shop.

Looking forward to it!

Thanks,

[Name]

Moderated Usability Testing Recruitment Email

Moderated interviews are great for speaking to participants about complex topics and assessing website navigation and usability. Interviews are typically between 30-60 minutes. Anything longer will create tester fatigue.

Moderated Reminder Email

Since moderated interviews involve speaking to testers directly via video conferencing software or in-person, it’s helpful to remind participants of their session. It’s recommended to send two reminder emails – one 24 hours prior to the session, and another 4 hours prior to the session.

Hi [Name],

Just a friendly reminder of your upcoming research session on [day & time]

If you have any conflicts, please reply to this email.

Please join the session 5 minutes before your scheduled time to ensure everything is working.

[link to the session]

Looking forward to it!

Thanks,

[Name]

Hi [Name],

I’m a [job title] at [company] and we’re working to improve our [website/product] experience. We’d love to get your feedback.

If you’re interested in participating, please take the below survey. It takes a few minutes to complete and in return, we would like to offer [describe compensation].

Thanks,

[Name]

Survey Recruitment Email

Occasionally, moderated interviews and unmoderated studies may not be sufficient. Utilize surveys for market research and quick feedback – like Net Promotor Score surveys.

Thank You Email

Finally, after participants complete qualitative and quantitative research sessions, send them a thank you. A little sign of appreciation will go a long way. It will keep participants engaged for future studies.

Hi [Name],

Thanks for participating in our research study on [topic]. Your feedback is greatly appreciated.

As promised, we will send [describe compensation] to [payment venue i.e. PayPal]

Your session will shape the future of our company. If you have any questions, please reply to this email!

Thanks,

[Name]