Preference Testing

A preference test involves presenting a set of designs to participants and asking them to select their favorite. This type of research activity provides actionable insights into what resonates most with your customers. By understanding preferences, you can improve user experiences and reduce the risk of making decisions that don’t align with customer needs.

Recruit participants for preference testing

Access a built-in participant panel that allows you to connect with more than 5 million consumer and professionals in over 50 countries. Gather feedback rapidly and at scale, without the need for external recruitment.

Fast recruiting with custom screening questions

Consumer and professional recruiting

Vetted panel with robust fraud detection

Conduct your preference test

Easily upload your designs directly into PlaybookUX—up to 20 designs per preference test. Once uploaded, we’ll automatically include a default question, which you can customize to suit your needs. Participants will then be presented with your designs and asked to choose their favorite.

Upload designs into PlaybookUX

Add up to 20 designs

Select from various follow-up question types

Customize instructions, welcome and thank you pages

Analyze your preference test

Dive deeper into your preference test results with our detailed charts and graphs. Explore patterns, compare different designs, and gain valuable insights that allow you to make informed decisions based on customer preferences. Our intuitive charts and graphs make the data easier to interpret, offering a clearer picture of your personal preferences.

Preference test visualization

Follow up question charts & graphs

Segment and filter results by persona