Granularly Target and Segment Participants
![Comprehensive guide to usability testing methods Usability Testing Methods](https://www.playbookux.com/wp-content/uploads/2019/11/Group-9.png)
We’ve had many requests for granular demographic targeting. That’s why we’ve released enhanced filters for narrowing down your target audience based on demographic and employment attributes.
Whether you’re a B2B company, B2C company or both, we make it easy to target your ideal persona.
Our user testing filters allow you to segment participants based on
- Age
- Gender
- Ethnicity
- Income
- Location (Country & State)
- Work Status
- Job Role
- Industry
- Seniority
- Company Size
If that’s not enough, use screener questions to qualify participants based on behaviors, routines or beliefs.
Speak to high quality people